We Moved the Cheese

The Marketing and Technology Team has been diligently working on new digital technologies to increase effectiveness with communications and bring valuable digital experiences to our members. The Eastern Region Conference (ERC) was an opportunity to utilize these new technologies and introduce a few to members. We definitely disrupted the normal ERC habits this year, but in a good way. The conference message focused on the next generation of employees, adopting new digital technologies, moving your business forward, and ways for finding out what you don’t know. We are doing just that at NAED!

Mobile Accessibility at the Eastern Region Conference

According to CrowdCompass' benchmark study, 37% of conference planners utilize a mobile app for their meetings and conferences. There is also a growing expectation from attendees to have mobile accessibility of information for the events they attend.

The goal of building a smarphone app for the Eastern Region Conference at NAED was: to implement a more robust conference and event management system; deliver a better registration and conference experience to our members; and to add more value to the members. NAED is also adding an increased value to our sponsors and staff with more sponsorship opportunities and enhanced reporting and functionality for staff. The release of the NAED Events app is a crucial step to attaining this goal!