NAED M&T Tech Talk

NAED National Meeting Online Presence

rserot@naed.org (Rene Serot) — Mon, 11 Jun 2018 21:36:17 GMT

The M&T Team presented to NAED on June 5, 2018 the analytics recap and online presence for digital marketing efforts that supported the meeting. View the presentation here.

Market Data Microsite

rserot@naed.org (Rene Serot) — Mon, 11 Jun 2018 21:29:24 GMT

The Market Data Program Microsite and initial analytics were presented on May 29, 2018. View the presentation here. In addition to the microsite, M&T created a sales pipelines, deal stages and dashboards in Hubspot so NAED could track sales and marketing efforts together.

National Meeting Open for Business

eorlet@naed.org (Edward Orlet) — Fri, 09 Mar 2018 16:48:22 GMT

Thanks to hours and hours of blood, sweat and tears from the entire conference, M&T teams working together we are proud to announce that the National Meeting is open for registration!

We’ve changed things up this year using a combination of the best elements of HubSpot marketing and e-touches event registration platforms… and imis!!!

Email Best Practices

rserot@naed.org (Rene Serot) — Wed, 28 Feb 2018 16:40:19 GMT

A great article from Hubspot reminding us to always consider the end user/subscriber to our email communications.

Teamwork Leads to Great Content!

rserot@naed.org (Rene Serot) — Thu, 21 Dec 2017 16:56:42 GMT

Take a look at the NAED homepage look how much great content we're all cranking out! Thanks to some great collaboration, our homepage is FULL of recent, high-quality content!

M&T Holiday Support: We've Got You Covered!

eorlet@naed.org (Edward Orlet) — Wed, 20 Dec 2017 23:23:37 GMT

While this time of year brings joy and fellowship, it may also bring feelings of anxiety. Some of our deadlines and "to-do" list items can't magically be put on hold while we take time off to be with our families. But rest assured, dear friends, that as far as marketing and technology needs go - we've got you covered! Here's how...

It’s Time for a Makeover

rserot@naed.org (Rene Serot) — Tue, 12 Dec 2017 14:30:00 GMT

Moved the Cheese – Eastern Region Conference Introduces New Technologies

jgomes@naed.org (Jen Gomes) — Tue, 21 Nov 2017 15:52:29 GMT

We Moved the Cheese

The Marketing and Technology Team has been diligently working on new digital technologies to increase effectiveness with communications and bring valuable digital experiences to our members. The Eastern Region Conference (ERC) was an opportunity to utilize these new technologies and introduce a few to members. We definitely disrupted the normal ERC habits this year, but in a good way. The conference message focused on the next generation of employees, adopting new digital technologies, moving your business forward, and ways for finding out what you don’t know. We are doing just that at NAED!

Kathy's iMIS Reports–A Transformation Story

rserot@naed.org (Rene Serot) — Thu, 16 Nov 2017 18:39:16 GMT

Kathy's iMIS reports and overall data finesse have been the lifeblood of NAED for years and now these reports have taken on a new life form in Hubspot! Do you want easy access to some of the awesome reports Kathy makes in iMIS at your fingertips in Hubspot? You can add them to your favorites list right now! Check out the images below to get access to iMIS data quickly in Hubspot!

You can also share reports between teams, create your own filtered views and make them public or private for other teams. For more information about creating filters overall read this article in the Hubspot Academy.

NAED Event App - What and Why?

jgomes@naed.org (Jen Gomes) — Tue, 31 Oct 2017 12:00:00 GMT

Mobile Accessibility at the Eastern Region Conference

According to CrowdCompass' benchmark study, 37% of conference planners utilize a mobile app for their meetings and conferences. There is also a growing expectation from attendees to have mobile accessibility of information for the events they attend.

The goal of building a smarphone app for the Eastern Region Conference at NAED was: to implement a more robust conference and event management system; deliver a better registration and conference experience to our members; and to add more value to the members. NAED is also adding an increased value to our sponsors and staff with more sponsorship opportunities and enhanced reporting and functionality for staff. The release of the NAED Events app is a crucial step to attaining this goal!